The Cell Shop

THE CELL SHOP is to provide a service offering as a electronic product repair and reseller of all Star rated worldwide
electronics brands. THE CELL SHOP serves as a distribution channel within the broader spectrum within South Africa and the African
continent as a whole. THE CELL SHOP is expanding its exposure through effective marketing as well as introducing the area to
market segments that have not yet discovered through traditional selling and trading.
THE CELL SHOP is located in commercial hub of Durban, South Africa (Head Office) and Port Access.
THE CELL SHOP focuses on Domestic and Cross border Customer base into neighboring South African countries, namely,
Lesotho, Swaziland, and Mozambique. THE CELL SHOP’S market segmentation scheme is fairly straightforward and focuses
on the target market.
South Africa, Kwazulu Natal (Durban and Surroundings)
 Population Census: 12 000 000 ( 2020)
 IEC Census: 11 100 000 (Declared)
 Domestic LSM Range 1 to 10
 Range of Earnings (Various per LSM Segment) Employed, Self Employed,
 Relative: South African Domestic Mobile Ownership and Registered Network Data.
 Sub: Derivative: Mobile Repair, Mobile Sales, Mobile Accessories
 Spend Rate: Direct Purchase (Unregulated), e Commerce (Unregulated and Unlimited)

THE CELL SHOP is an Electronic Repair and Commercial Trader including the capability of a wholesale distribution Model.