To truly empower people, Acer understands that customers are the essence of its business practices. As such, Acer takes a “customer-centric” approach as one of its core values and is the foundation for all decisions. Acer believes in placing first priority on listening and satisfying customer needs, and then delivering first-class products and services. This mind-set begins from the technology concept, to research and design, to delivery, and efficient after-sales service. Only by doing so, may customers be truly empowered with Acer’s technology. Acer designs environmentally friendly products and, with its distributors, has established a green supply chain. The brand’s PC-centric product offering includes notebook and desktop PCs, servers and storage, LCD monitors, projectors, and smartphones and tablets. Sub-brands include the consumer-focused Aspire series, and commercial sector TravelMate and Veriton series.