01 February, 2017 – Samsung Electronics has announced the latest Galaxy A series, including the 5.7-inch A7, 5.2-inch A5 and 4.7-inch A3 smartphones, with refinements that deliver a beautiful design, powerful performance and ultimate convenience with the IP68 water and dust resistance feature.

“A first for the Galaxy A series is the fact that the smartphones offer IP68 water and dust resistance, allowing the devices to withstand the elements, from rain to sweat, sand and dust. This makes it suitable for nearly any activity or situation you deal with in your everyday life,” says Craige Fleischer, Director of Integrated Mobility at Samsung South Africa.

The IP68 water and dust resistance feature allow users to capture spontaneous moments anywhere and anytime. In addition to this, the Galaxy A series features a high quality metal frame and 3D glass back that draws on Samsung’s premium design heritage. With an advanced camera and home key, the device is more seamless than ever and very comfortable to hold and use. These devices are available in two stylish colours, namely Black Sky and Gold Sand.

Enhanced camera

Capture those spontaneous moments with the enhanced front and rear 16-megapixel cameras of the Galaxy A5 and A7. Accurate autofocus delivers vibrant and clear photos and selfies, even in low-light conditions. With the Galaxy A series, taking selfies has never been easier. Touch anywhere on the screen to easily snap a high-resolution selfie with the floating camera button and use the display as a front flash for bright pictures. The camera on these smartphones offer a simplified user experience (UX), including easy swipe to quickly change modes or instant filters to activate picture effects. Consumers can leverage modes such as the Food Mode, to optimise photos and enhance the colour of images when taking those food photos.

Powerful performance

These devices provide larger memory, as well as expandable storage with microSD support up to 256GB. With a longer battery life to keep up with users’ active lifestyles and Fast Charge, the Galaxy A5 and A7 recharges in no time. The reversible USB Type-C port allows for easy connectivity including hassle-free charging. It also features Always on Display so users can quickly glance at the time and calendar without waking up the device, saving time and battery. With all these features, these smartphones are designed to take the hassle out of everyday tasks.

It even allows users to easily back up data and images through Samsung Cloud and ensures that security is top-of-mind, by enabling users to separate private data and keep the contents safe in a Secure Folder which supports biometric authentication.

“Samsung is always trying to ensure its customers have the most advanced products on the market and the latest Galaxy A series is a testament to this. Samsung has integrated its unique approach to design with the features that Galaxy users have come to love, in order to provide added performance without compromising on style,” concludes Fleischer.

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