Mobile device manufacturers, which often leverage similar underlying platform technologies, are in a near-constant state of dismay in an attempt to differentiate their products from the competition. Different materials and intelligent industrial design can help set a machine apart, and thinner form factors have been a go-to for many ODM (Original Design Manufacturers) too, as machines have gotten more portable over the years. However, with its latest premium ultrabook release – the Zenbook Pro 15 – Asus takes all of those differentiating factors and ups the ante with an innovative feature its calling the ScreenPad.

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