5 January 2017 – ASUS Chairman Jonney Shih unveiled the ASUS ZenFone AR and ZenFone 3 Zoom smartphones during the Zennovation press event at Caesars Palace in Las Vegas. ZenFone AR will be the world’s first smartphone that is both Tango enabled and Daydream-ready. Tango is a set of sensors and computer-vision software by Google that enables smartphone augmented reality. Daydream is Google’s platform for high-quality, mobile virtual reality and supports Daydream VR apps. ZenFone 3 Zoom is built for photography and extended use with the world’s best smartphone camera and a large, 5000mAh battery.
ZenFone AR is also the world’s first Tango enabled device to be powered by the latest Qualcomm® Snapdragon™ 821 processor, and is designed to deliver cutting-edge smartphone augmented reality experiences. ZenFone 3 Zoom is powered by the Snapdragon 625 processor.
Cristiano Amon, Executive Vice President, Qualcomm Technologies, Inc., and President, QCT, joined Chairman Shih onstage to provide more details about the processors in ZenFone AR and ZenFone 3 Zoom, and highlight the strong relationship between ASUS and Qualcomm Technologies.
“The Snapdragon 821 processor is a perfect fit for a flagship Tango enabled device like the ZenFone AR,” said Amon. “You need a powerful heterogeneous computing and power-efficient chip to handle the intensive processing and complex features needed to optimize and deliver rich augmented reality experiences. We congratulate ASUS on this exciting new product and are excited to now have Snapdragon processors powering devices across their lineup.”
Also onstage to reveal more about ZenFone AR and Tango, as well as demonstrate some of the amazing augmented reality experiences available through innovative mobile apps and games were Erik Hermanson, Head of Content & Brand Marketing at ASUS, and Johnny Lee, Director of Engineering for Tango. “Our phones already assist us in our day-to-day lives, but we believe they can do even more. We’re excited to see Tango technology incorporated into ZenFone AR, making its capabilities available to more people,” said Mr. Lee. Jeff Kirwan, Global President of Gap, then demonstrated DressingRoom by Gap, an augmented reality app that allows Gap customers to model clothes on a virtual mannequin and view it from any angle.
Following the announcements, ASUS hosted a demo area showcasing ZenFone AR, ZenFone 3 Zoom, and the latest lineup of lifestyle, business, and Republic of Gamers (ROG) gaming products. New lifestyle and business products include the ZenBook UX490 laptop, VivoPC X desktop PC, ProArt PA32U monitor, and ASUSPRO B9440 business laptop. New gaming products include the ROG Maximus IX Extreme motherboard, ROG Gladius II mouse, ROG GR8 II gaming PC, ROG Rapture GT-AC5300 router, and ROG Strix Magnus gaming microphone. Additionally, several desktop and laptop PCs updated with the latest 7th Generation (‘Kaby Lake’) Intel® Core™ processors were also shown, including the Zen AiO ZN270 desktop, ROG GT51CH gaming desktop, and the ROG GX800VH and G752 gaming laptops.
ASUS won eight CES 2017 Innovation Awards, with products across four competitive award categories honored for outstanding design and engineering innovation. The award-winning products include: ZenFone 3 Deluxe, Designo Curve MX34VQ, Vivo AiO V221, ZenBook 3, ROG GX800, ROG Maximus IX Apex and ROG Maximus IX Hero, and an upcoming powerful ROG gaming laptop.